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I-Loud is an easy to eat size baitfish imitation that will raise fish up in dirty water or from a very long way! A hybrid, multi-feature lure, I-Loud is a surface (or just subsurface) jointed wake bait. The lure also has a fizzer blade prop tail to deliver a delicate bubble trail and life like sound of fish panic. Internally, I-Loud has deep thumping knock system to round out a totally unique package and can be cast on standard bait casting gear!